In my experience as a real estate advisor here in the Seattle area, I’m often asked the same question:
More and more, we’re seeing a shift in the market. And with that shift comes a rise in homeowners who’ve already listed with one—sometimes even two—real estate firms… and still haven’t sold. When we sit down for a consultation in those situations, I always begin by reinforcing two key things:
That strategy starts with a full market analysis. Together, we dive into the data—what today’s buyers are looking for, how your neighborhood is performing, and what buyers need to see in order to feel confident making an offer. This gives us clarity—not just on price, but on how we position your home to stand out.
From there, we walk the home in detail. We examine everything—from layout and lighting to the smaller details most people overlook,
but that buyers absolutely feel.
That’s exactly what we did for one of our clients at the Shumway Mansion in Kirkland. They had listed for over six months with another firm. Not one offer. The only advice they received? Lower the price.
The home was deeply personal—paint colors, furnishings, every detail reflected the seller. And while that meant something to them, it made it hard for buyers to picture their future in the space.
We repainted the home, updated the lighting and electrical, and brought in professional staging to create a clean, elegant feel that buyers could connect with.
Strong showings. Real interest. And ultimately—offers.
At Popach & Co., we don’t believe price cuts are the only solution. We believe in doing the work. And most importantly—we believe our clients should never feel stuck.
That’s why we offer flexible listing agreements and only get paid when we perform. If your home hasn’t sold and you’re unsure what went wrong—let’s talk. We’ll show you what’s possible when the right strategy is in place.
Browse through the beautiful transformations we’ve made.
This video pulls back the curtain on what sets Popach & Co. apart. From strategic marketing to flexible listing agreements, we don’t rely on price cuts—we rely on performance. You’ll see how our hands-on approach, smart positioning, and client-first mindset create real momentum, real interest, and real results.
Find Your Next Dream Home
Mark Popach
Bellevue WA 98004
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