Privacy Policy

1. Introduction

Welcome to popachandco.com (the “Site”), operated by Popach and Co., a real estate company. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information.

By accessing or using our Site, you agree to this Privacy Policy.

2. Information We Collect

a. Personal Information

• Name
• Email address
• Phone number
• Home address (if provided)
• Property preferences or search criteria
• IP address and geolocation data
• Information submitted through chatbots, forms, or scheduling tools

b. Non-Personal Information

• Browser type and version
• Device type
• Pages visited
• Time spent on pages
• Referral source

3. How We Collect Information

• Directly from you when you complete forms or request services
• Automatically through cookies and tracking tools
• Through third-party services such as Google Analytics, Google Ads, Meta Ads, and Make.com

4. Use and Disclosure of Personal Information

• Respond to inquiries and provide real estate services
• Send marketing and informational communications
• Improve website performance
• Analyze traffic and campaign performance
• Customize property recommendations
• Comply with legal obligations

We do not sell, rent, or share personal information, including phone numbers, for unauthorized marketing purposes.

5. Cookies and Tracking Technologies

We use cookies and pixels to analyze usage, personalize content, retarget visitors, and measure engagement.

6. How We Share Information

We may share information with trusted providers such as CRM systems, email platforms, analytics tools, advertising platforms, and automation services, all under confidentiality agreements.

7. Your Rights and Choices

You may have rights under CCPA, CPRA, or GDPR depending on your location. To exercise your rights, contact us at [email protected].

8. Data Retention

Data is retained only as long as necessary unless legally required otherwise.

9. Data Security

We use SSL encryption and restricted access controls to protect your data.

10. Children’s Privacy

This Site is not intended for children under the age of 13.

11. Third-Party Links

We are not responsible for the privacy practices of third-party websites.

12. Changes to This Policy

Updates will be posted on this page with a revised effective date.

13. Contact Us

Popach and Co.
Email: [email protected]
Website: https://popachandco.com

14. Communication Consent

By submitting a form, you consent to receive SMS, voicemail, email, and phone communications. You may opt out at any time by replying “STOP” to text messages or contacting us directly.

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Terms of Service

1. Acceptance of Terms

By accessing or using our website, services, or communication tools, you agree to these Terms of Service.

2. Services Provided

popachandco.com provides real estate services including property listings, home valuation tools, lead capture forms, chatbots, and market information.

3. User Responsibilities

• No unlawful activity
• No misrepresentation
• No interference with site functionality or security

4. Intellectual Property

All content, logos, and trademarks are owned by Popach and Co. or licensed for use.

5. Limitation of Liability

We make no warranties regarding accuracy and are not liable for damages arising from site use.

6. Third-Party Services

We may link to or integrate with third-party platforms and are not responsible for their practices.

7. Termination

We reserve the right to suspend or terminate access to the Site at our discretion.

8. Governing Law

These terms are governed by the laws of the State of Washington, USA.

9. Contact

Email: [email protected]

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Cookie Policy

Cookies are small data files stored on your browser to improve functionality and user experience.

How We Use Cookies

• Website performance tracking (Google Analytics)
• Personalized advertising (Google Ads, Facebook Pixel)
• User preferences
• Security and functionality

Types of Cookies

• Essential Cookies
• Performance Cookies
• Marketing Cookies

Manage cookies through your browser or opt out at https://optout.aboutads.info/

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Data Processing Addendum (DPA)

This Data Processing Addendum forms part of the Privacy Policy for popachandco.com.

1. Definitions

• Controller: Popach and Co.
• Processor: Authorized third-party service providers

2. Scope

This DPA applies to personal data processed under GDPR, CCPA, or equivalent privacy laws.

3. Processing Purposes

• Provide requested services
• Facilitate communication
• Comply with legal obligations

4. Subprocessors

• Google LLC
• Meta Platforms, Inc.
• Follow Up Boss
• Make.com
• Mailchimp

5. Data Subject Rights

We assist with access, correction, deletion, and portability requests.

6. Data Transfers

International transfers rely on Standard Contractual Clauses or equivalent safeguards.

7. Security

Appropriate technical and organizational measures are implemented.

8. Duration

This DPA remains in effect as long as Popach and Co. processes personal data.